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9 Realistic Marketing Techniques for Gift Cards Online

Gift cards online are an effective way to drive sales and attract more customers. It encourages return visits to the e-retail site, and thus is one of the most important tools to leverage a business that has its presence on the internet. Marketing a gift voucher is best achieved during a peak season and holidays, such as Mother’s Day, Valentine’s Day, etc. We find several gift shops on the internet using the tactic of gift cards to tap new and old customers.

 So what is a Gift Card?
A gift card is simply a prepaid stoned-value money card issued by the retailer. The same can be utilized as alternative to cash payment for any goods or services purchased from the specific retailer or related business. It has been found that customers prefer gifting a gift coupon to others rather than hard cash or an item. Several shopping sites such as Amazon, Flipkart and similar competitors have also introduced the system of gift vouchers, today.

Gift cards online come in two basic formats: 


Electronic Gi…